Ryan Lochte Inks New Deal With TYR

Ryan Lochte Inks New Deal With TYR

Ryan Lochte and TYR Sport announce a new partnership deal.

Jan 26, 2017 by Maclin Simpson
Ryan Lochte Inks New Deal With TYR
Four-time Olympian and 12-time Olympic Medalist, ​Ryan Lochte,​ officially announced a new endorsement deal with TYR Sport. Lochte, who lost his longtime sponsor Speedo after the gas station debacle in Rio, has made a lot of life changes in the recent months. He got engaged to his girlfriend ​Kayla Rae Reid, announced they are expecting their first child together, announced a new sponsorship with PowerBar, and now this.

Whether or not Lochte makes his fifth Olympic Team in 2020 remains to be seen. What is evident, however, is that Lochte is focused on moving forward and reinvigorating his life with a fresh start, both in and out of the pool.

Video Courtesy of TYR Sport



​Press Release from TYR Sport

Seal Beach, CA -- January 26, 2017 -- TYR Sport is proud to announce the signing of 12X Olympic Medalist Ryan Lochte to its roster of sponsored athletes.

As a truly iconic figure in the world of sports, Ryan has earned his status as one of history's most recognizable names in swimming. With show-stopping appearances in the last four Olympic Games, he remains the World Record holder in the 200 individual medley. In addition, his seven individual Olympic medals are second all-time in the sport of men's swimming. Ryan has been named both American and World Swimmer of the Year twice in his career (2010 & 2011) and has a total of 70 medals in major international competitions including 45 first place finishes.

Ryan's debut will be featured in TYR's marketing campaign "Just Let Me Work," and will provide fans with a glimpse into what motivates the decorated athlete moving forward.

In addition to his success in the pool, Ryan is incredibly focused on charity. He is the spokesperson for Parent Project Muscular Dystrophy (Duchenne), an illness that has personally impacted his family, as well as the Mac Crutchfield Foundation, an organization dedicated to raising money for drowning awareness.

"I am thrilled that I will be continuing my swimming career with TYR Sport," began Ryan. "I still have so much more I want to accomplish and TYR offers the perfect platform to achieve those goals. I've always been very impressed with the quality of their gear and feel fortunate to be part of their family. I look forward to the next chapter."

"TYR is incredibly excited to welcome Ryan Lochte to our family," said Matt DiLorenzo, Chief Executive Officer of TYR Sport. "Through his work in the pool he has elevated the sport of swimming on a global scale. However, it is his humble and caring approach toward his fans that has proven truly commendable. As a company we stand behind Ryan, and look forward to seeing what he can achieve."

Ryan joins an accomplished team of TYR sponsored swimmers including Olympic Gold Medalists Dana Vollmer, Matt Grevers, Cody Miller and Kelsi Worrell, as well as Olympians Jacob Pebley and Molly Hannis.